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Visual Branding Webinar: Part 3

What does an experience that sells look like?

The third and final session of the webinar series featuresMargit Eskonen, a tourism entrepreneur from the Cahkal Hotel, who will discuss how to market travel experiences using branding. We’ll also set aside time for questions and a group discussion!

  • What does a property's visual appearance say about its service?

  • What kind of imagery sells in the travel industry?

  • How can we stand out from the crowd and appeal to an international audience?


You’re warmly invited to join us! Sign up here:

https://link.webropolsurveys.com/S/CF85AE7C7C11B951

For more information about the webinar:
Project Planner Jutta Rinne-Kanto
The Lapland Brand 2.0 Project
jutta.rinne-kanto@ulapland.fi

The webinar is organized by the University of Lapland, which is a partner in the Lapland Brand 2.0 project. The Lapland Brand 2.0 project is funded by the European Regional Development Fund (ERDF). The funding was granted by the Regional Council of Lapland. The Regional Council of Lapland and the University of Lapland are responsible for implementing the project.

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May 11

Internationalization training for manufacturing companies

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May 27

Responsible Tourism Platforms: Spring 2026