WEBINARS FOR STARTUP ECONOMY ACTORS

Webinar 1: Responsibilities and Data Usage on Platforms, April 28, 2–4 p.m.

Jenna Päläs, Ph.D., University Lecturer, University of Eastern Finland. Expert in the regulation of the sharing economy and experienced trainer:

• Perspectives on the Commercial and Contractual Liabilities of Businesses Utilizing Platforms

• Freedom of enterprise and the legal requirements for conducting business in the tourism platform economy

• Considerations regarding a service provider’s responsibility to its customers regarding service quality and safety

FlowHouse Oy :​

• Data from platforms and its use in tourism services:
  We explore how tourism entrepreneurs can turn the data provided by platforms into revenue. The focus is on easy-to-understand analytics and practical steps.
  

Webinar 2: Security on Platforms, May 20, 2:00–4:00 p.m.

Peppiina Huhtala, an expert in technology law at the national and EU levels, and Mikko Kaunisvaara, a lawyer specializing in business law:

• The theme is data security on platforms: data protection, information security, and trust.
  This presentation combines perspectives on artificial intelligence, data protection, and digital and data regulation with the protection of trade secrets on platforms. Data protection and data security issues are addressed at the EU and national levels. The presentation combines theory with a practical perspective. The webinar offers participants clear and applicable solutions.

Matrix 2 Project: Managing and Anticipating Business Risks and Opportunities:

Focus on the security of services and products offered on the platform.
For more information: Hanna Stykki, hanna.stykki@lappia.fi, +35840 350 5294

WEBINARS FOR EXPERIENCED PLAYERS IN THE PLATFORM ECONOMY

Webinar 1: Optimizing the Use of Digital Platforms May 6, 2:00–4:00 p.m.

Mika Viitanen, FlowHouse Oy: Turning Platform Data into Revenue

An in-depth look at how AI automates routines and how service design creates value in the digital customer journey. We’ll show you how to develop processes based on data.

The second speaker will be announced later.
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Webinar 2: Hospitality, Responsibility, and Value Creation May 27, 2:00–4:00 PM​

Petra Paloniemi, Lecturer, Lapland University of Applied Sciences: Hospitalityand Value Creation in the Digital Environment

Maria Hakkarainen, University Lecturer, University of Lapland:The Local Faces of theGlobalPlatform Economy

• Manifestations of the platform economy in Lapland

• The local operating environment as a framework for the platform economy

• Local stakeholder relationships

For more information: Maria Virolainen, maria.virolainen@redu.fi, +358-40-1811-568

This webinar series is organized by the "Responsible and Sustainable Competence for Tourism Platforms" project (JTF). Project period: September 1, 2025 – August 31, 2027.Alma: Responsible and Sustainable Competence for Tourism Platforms