Tourism
Business for the tourism industry
Customer service experiences
Ranua has an active, multidisciplinary environment to support tourism entrepreneurs. The Ranua Animal Park attracts over 100 000 domestic and international visitors every year. The international accessibility of Ranua is exceptionally good, with 948 00 air passengers passing through the nearby Rovaniemi airport in 2024. The region's turnover is expected to more than double as a result of the investments. You can influence developments by contacting us now. Take a closer look at the investment targets.
Seize the investment opportunities in the Ranuan Wildlife Park environment:
Hotel and Sauna World
A new hotel and sauna world has been planned in the immediate vicinity of the Wildlife Park to meet the needs of the existing annual tourist numbers. Read more >>South-eastern home village
A cottage village and associated commercial buildings planned in the immediate vicinity of the Wildlife Park, to meet the needs of existing tourist numbers. Read more >>The Bear's Nest accommodation offers premium accommodation at a premium level. The Bear's Lair is designed to fit in nicely with the theme of the area and is located between the Animal Park and the new adventure park. Read more >>
The Murrr Murrr Castle extension and the south and north business centres provide space for shops, restaurants, programme services and rental offices. Read more >>
Programme service areas
Husky Parks 1 and 2, Reindeer Parks 1, 2 and 3, Snow World, Adventure Park and snowmobile trails and parking areas provide a great setting to offer great nature experiences for customers. Read more at >>Master plan
Download the master plan for the surrounding area of Ranua Wildlife Park in Finnish here.
Download the master plan for the surrounding area of Ranua Wildlife Park in Englishhere.
Land use plan
Download the land use plan for the surrounding area of Ranuan Wildlife Park in Finnish here.
Download the land use plan for the surrounding area of Ranuan Wildlife Park area in English here.
Hotel and Sauna World
The hotel will be located in a prominent position at the heart of the Zoo's business centre, in the RM area of the zoning plan. The entrance to the hotel opens onto a pedestrian area directly connected to the entrance plaza of the zoo, and continues in front of the hotel towards the southeastern home village.
A place for year-round, international tourism. See the plan >>
South-eastern home village
The southeastern home village allows for an accommodation experience that immerses you in a unique way in the middle of northern nature and animals. The eagle village is located in the RM2 area of the zoning plan, with a building capacity of 4000 kem2.
A multisectoral environment to support the tourism entrepreneur. Visit >>
Bear's Nest accommodation
The Bear's Lair offers premium accommodation for an experience of a lifetime. Bear's Nest is located on the west side of the animal park, behind the campsite in a wooded forest area. The site is zoned RM in the current zoning plan, which allows for 500 kem2 of development.
New business and shopping centres
Up to 2,500 m2 of space for shops, restaurants, rental agencies and other services.
Programme service areas
An excellent framework for providing nature experiences close to the centre
Explore the tourist area south of Lake Simojärvi:
Saunajärvi resort
A cottage area, separate from other areas, building on its own peace and quiet and the possibilities of the surrounding nature. Read more >>
Tourism is an important industry in Ranua
The combined tourism turnover of tourism enterprises is about EUR 7.5 million. The number of nights spent in accommodation establishments and cottages in Ranua is about 25 000 per year. The total number of beds in the accommodation units is about 500.
Now in its 40th year, the Ranuan Wildlife Park has grown into a holiday destination for the whole family and international visitors, and its attraction is a positive stimulus for the whole region.
Do you have an idea or plan for tourism entrepreneurship?
Contact the Business Ranuan team and together we will find a suitable path for your business. When you find the right idea, you'll have access to a business service voucher and our EU funding expertise.
For more information, contact:
Mikko Pöykkö
As a business tool, Business Ranua offers you a Business Interpreter free of charge
In the business interpreter you will find calculation programs, business plan templates, meeting minutes and other forms necessary for the successful development of your company.
Important links in the tourism industry
Ranua Finland is a regional organisation of tourism businesses in Ranua.
Visit Ranua is a regional organisation of tourism businesses in Ranua.
Visit Finland is a thematic entity of Business Finland's tourism promotion. Visit Finland's website contains tools and guides for the growth and internationalisation of a travel company. The website also includes e-learning online training for internationalisation, as well as Sustainable Travel Finland coaching focusing on responsibility
The Lapland Tourism Industry Association (LME) is an association whose goal is to promote the interests of the tourism industry and strengthen the appreciation and cooperation of the tourism industry. The association is intended for tourism companies operating in the region of Lapland. The operating area is the entire region and the domicile is Rovaniemi.
The responsible tourism network in Lapland welcomes authorities working with responsible tourism in northern Finland, research and education organisations and other stakeholders.
Lapland University of Applied Sciences and the University of Lapland carry out cooperation and development projects with the region's business life.
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