How is the brand reflected in the company's marketing and packaging?
Welcome to a three-part free webinar series that delves into brand visuals and how to leverage them in your business operations. The guest speaker for the second part of the webinar is Anna-Rikka Lavia, entrepreneur at Arctic Ice Cream Factory, who will discuss the company’s brand through the lens of its marketing and product packaging. We’ll also set aside time for questions and a group discussion!
What role does product packaging play in a company's branding?
How does visual design affect product sales?
What tools does the company use for communication and marketing?
What will you get from this webinar series?
An understanding of why visual identity is important
Practical Perspectives on Brand Design and Development
Inspiring stories of entrepreneurs from Lapland
We warmly welcome you to join us! Sign up here
For more information about the webinar:
Project Planner Jutta Rinne-Kanto
The Lapland Brand 2.0 Project
jutta.rinne-kanto@ulapland.fi
The webinar is organized by the University of Lapland, which is a partner in the Lapland Brand 2.0 project. The Lapland Brand 2.0 project is funded by the European Regional Development Fund (ERDF). The funding was granted by the Regional Council of Lapland. The Regional Council of Lapland and the University of Lapland are responsible for implementing the project.
