What could the Lapland regional brand mean for your company’s day-to-day operations?
The Lapland regional brand isn’t just about a single logo, visual identity, or individual campaign. It’s built on how Lapland is showcased and the kinds of experiences people have throughout the region.
Join us for a free Teams workshop webinar that will explore the Lapland regional brand, particularly from a visual perspective. The workshop is organized by the University of Lapland’s Graphic Design program, which is a co-implementer of the Lapland Brand 2.0 project.
In the workshop, we'll take a moment to reflect on, for example:
What does the Lapland regional brand mean from a business perspective?
How can my business be part of the overall image of Lapland?
How do images, colors, materials, spaces, and other visual choices shape our perception of Lapland?
How can a regional brand support a company's own brand and help it stand out?
How does the unified Lapland brand ultimately come across in the customer experience?
Visual Branding Workshop Webinar on October 6 from 4:00–6:00 p.m. on Teams
The workshop will be led by Emma Penttinen from Luosto Creative. She works in Sodankylä in the fields of visual design, business, and branding. During the workshop, she will share her own experiences and expertise, and guide participants in exploring the Lapland regional brand through hands-on activities.
The workshop is aimed at entrepreneurs in Lapland who are interested in branding, visual communication, and leveraging the Lapland regional brand in their own businesses.
Prior participation in the “Visual Brand” webinars of the Lappi Brand 2.0 project is not required.
We warmly welcome you to join us! Register here:
https://link.webropolsurveys.com/S/04A0FF3D2C717A81
The Lapland Brand 2.0 project is funded by the European Regional Development Fund (ERDF). The funding has been granted by the Regional Council of Lapland. The Regional Council of Lapland and the University of Lapland are responsible for implementing the project.
