Training Program: Becoming an Expert in Responsible Tourism Platform Operations – Fall 2026

Are you a micro- or small business owner—or are you dreaming of
to earn extra income in the tourism industry?

Would you like to learn how to market your services effectively
and responsibly in the travel platform economy?

Have you ever wondered how:

• You’ll build an engaging and distinctive story for your service

• ensure accountability and safety

• put your ideas into practice

• make your current service more appealing and easier to sell

• improve your visibility and succeed in international marketplaces

Whether you have just an idea or an existing service, you can get support for its development, productization, and marketing.

We will be offering a free training course titled "Becoming an Expert in Responsible Platform Economy in Tourism" in the fall of 2026.

In addition, there is the opportunity to receive personalized coaching.

Delivery method: online (Teams + Open Moodle)

Dates and daily themes:

• - Wed, Sept. 9, 1:00–4:00 p.m.: What I Sell and to Whom (productization, product development, customers, sustainability)

• Wed, Sept. 23, 1:00–4:00 p.m. What to Sell and to Whom (Safety)

• Wed, Sept. 30, 1:00–4:00 p.m. How do I make this profitable? (Pricing, leveraging data)

• Fri, Oct. 23, 1:00–4:00 p.m.: How do marketplaces in the travel sharing economy work, and what kinds of products sell well there?

• Fri, Oct. 30, 1:00–4:00 p.m.: How to Build Visibility and Boost Sales on Tourism Platform Economy Marketplaces

Registration: Click this link to register for the training. We are accepting a maximum of 25 participants, so please reserve your spot as soon as possible. Once the training is full, you can sign up for the waiting list. The deadline for cancellations is August 14, 2026.

Target audience: Micro- and small business owners in the Lapland region, or those planning to start such a business, as well as individuals who provide or plan to provide tourism-related accommodation, experiences, or other services. You already sell and market your services—or plan to do so—on international tourism sharing economy platforms (such as Airbnb, Booking.com, and GetYourGuide).

For more information: Maria Virolainen, maria.virolainen@redu.fi, +358 40 1811 568. Download the brochure

Training provider: "Responsible and Sustainable Competence for Tourism Platforms" project (JTF). Project period: September 1, 2025 – August 31, 2027.Alma: Responsible and Sustainable Competence for Tourism Platforms